Smile Journey
All pillars · Pillar lane1
Weekly IPs
0
Built
0
Backlog
0
Dailies ready
What this pillar is for
Proof, transformation, patient journey, emotional storytelling.
Best for: Patient stories and treatment experience, with consent
Channels: Instagram, Web
Formats this pillar can produce
The pillar sets the territory and the angle; the format is chosen per weekly IP at GATE 2.
| Format | Shape | Ratios | Channels |
|---|---|---|---|
| Carousel | Multi-slide deck, eight beats from hook to CTA. | 9x16, 16x9 | Instagram, LinkedIn, WhatsApp |
| Single-image post | One graphic: a headline, one idea, one line of proof. | 1x1, 4x5 | Instagram, LinkedIn |
| Reel script | Spoken script with hook, beats, on-screen text and CTA. Feeds the Video Engine. | 9x16 | Instagram, TikTok, YouTube |
| Web article | Long-form editorial for the knowledge platform, structured for search. | web | Web |
Writing direction
Tell the arc of a patient journey: the worry that delayed them, the first visit, the decision, the treatment, and how it felt afterwards. Write it as a human story, not a case report. Never invent a named patient, a photograph, or a specific result: describe a representative journey and mark it as such.
Weekly IPs
1 in this pillar · 0 built · 0 in backlog.
| No | Weekly IP | Status | Gate |
|---|---|---|---|
| #1 | From Avoiding the Dentist to Finishing Treatment A representative journey through dental anxiety, from the first phone call to the final visit. |
generated | 3 · Build |
Dailies
0 single posts atomised from the built weeklies above. The weekly stays canonical; each of these is a cut of one.
Nothing to atomise yet. Build a weekly above and its slides appear here.