The content engine for a better smile.
Four Weekly IPs, one production line — topic to published.10
Weekly IPs
21
Generated
0
Scheduled
0
Published
0
Backlog
Content pillars
Ten pillars define the territory. Each produces weekly IPs, and every built weekly is atomised into dailies. The weekly stays the canonical artifact; a daily is a cut of it.
10
Content pillars
61
Weekly IPs
36
Built
401
Dailies ready
| Pillar | Produces | Weeklies | Built | Backlog | Dailies | Progress | |
|---|---|---|---|---|---|---|---|
| The Smile Protocol Patient-friendly rules, routines, and decision guides for a better smile. |
Carousel, Single post, Reel, Article | 14 | 7 | 0 | 79 | Open | |
| Ask the Dentist Simple doctor-led answers to real patient questions. |
Carousel, Single post, Reel, Article | 2 | 0 | 0 | 0 | Open | |
| Compare Your Options Helps patients choose between treatments. |
Carousel, Single post, Reel, Article | 2 | 0 | 0 | 0 | Open | |
| The State of Dentistry Founder and leadership thought leadership on dentistry, trust, ethics, access, quality, and the Dubai market. |
Report | 13 | 9 | 0 | 90 | Open | |
| Research to Chairside Converts dental research into practical patient and clinician meaning. |
Report | 12 | 10 | 0 | 118 | Open | |
| What's New in Dentistry Innovation and technology updates. |
Report | 12 | 10 | 0 | 114 | Open | |
| Smile Journey Proof, transformation, patient journey, emotional storytelling. |
Carousel, Single post, Reel, Article | 1 | 0 | 0 | 0 | Open | |
| First Visit Explained Reduces anxiety and improves booking confidence. |
Carousel, Single post, Reel, Article | 1 | 0 | 0 | 0 | Open | |
| Myth vs Fact Corrects misinformation and builds authority. |
Carousel, Single post, Reel, Article | 2 | 0 | 0 | 0 | Open | |
| Better Dentistry by Design Explains Dental Nation's system, standards, ethics, patient experience, and clinical governance. |
Carousel, Single post, Reel, Article | 2 | 0 | 0 | 0 | Open |
Weekly IPs
The Smile Protocol
activeCarousel, Single post, Reel, Article · Instagram · LinkedIn · WhatsApp
5
Generated
0
Scheduled
0
Backlog
Next up
No backlog queued.
Ask the Dentist
activeCarousel, Single post, Reel, Article · Instagram · Web · WhatsApp
2
Generated
0
Scheduled
0
Backlog
Next up
No backlog queued.
Compare Your Options
activeCarousel, Single post, Reel, Article · Web · LinkedIn
2
Generated
0
Scheduled
0
Backlog
Next up
No backlog queued.
The State of Dentistry
charteredReport · Web · LinkedIn · Email
2
Generated
0
Scheduled
0
Backlog
Next up
No backlog queued.
Research to Chairside
charteredReport · Web · LinkedIn · Email
2
Generated
0
Scheduled
0
Backlog
Next up
No backlog queued.
What's New in Dentistry
charteredReport · Web · Instagram · Email
2
Generated
0
Scheduled
0
Backlog
Next up
No backlog queued.
Smile Journey
activeCarousel, Single post, Reel, Article · Instagram · Web
1
Generated
0
Scheduled
0
Backlog
Next up
No backlog queued.
First Visit Explained
activeCarousel, Single post, Reel, Article · Web · WhatsApp · Instagram
1
Generated
0
Scheduled
0
Backlog
Next up
No backlog queued.
Myth vs Fact
activeCarousel, Single post, Reel, Article · Instagram · LinkedIn
2
Generated
0
Scheduled
0
Backlog
Next up
No backlog queued.
Better Dentistry by Design
activeCarousel, Single post, Reel, Article · Web · LinkedIn
2
Generated
0
Scheduled
0
Backlog
Next up
No backlog queued.
SEO knowledge platform
SEO knowledge platform
A bilingual dental knowledge library built to capture organic search demand across the UAE and GCC, linked back into the Dental Nation booking journey.
32,136Routes planned
21,124Pages built
21,124Live on dev
| Category | Routes | Built | Live |
|---|---|---|---|
| Patient questions | 23,052 | 13,310 | 13,310 |
| Dentist profiles | 6,902 | 6,902 | 6,902 |
| Treatments | 874 | 146 | 146 |
| Conditions | 306 | 150 | 150 |
| Dentist directory | 260 | 260 | 260 |
| Symptoms | 244 | 119 | 119 |
| Comparisons | 170 | 82 | 82 |
| Materials | 170 | 89 | 89 |
| Technology | 120 | 62 | 62 |
Needs attention
Awaiting approval
4 · Approve + schedule
Jobs sitting at Gate 4 · approve + schedule
6
In the approval queue
Upcoming schedule
Open calendar →
No scheduled issues in the queue.