First Visit Explained
All pillars · Pillar lane1
Weekly IPs
0
Built
0
Backlog
0
Dailies ready
What this pillar is for
Reduces anxiety and improves booking confidence.
Best for: Conversion support, clinic pages, WhatsApp follow-up
Channels: Web, WhatsApp, Instagram
Formats this pillar can produce
The pillar sets the territory and the angle; the format is chosen per weekly IP at GATE 2.
| Format | Shape | Ratios | Channels |
|---|---|---|---|
| Carousel | Multi-slide deck, eight beats from hook to CTA. | 9x16, 16x9 | Instagram, LinkedIn, WhatsApp |
| Single-image post | One graphic: a headline, one idea, one line of proof. | 1x1, 4x5 | Instagram, LinkedIn |
| Reel script | Spoken script with hook, beats, on-screen text and CTA. Feeds the Video Engine. | 9x16 | Instagram, TikTok, YouTube |
| Web article | Long-form editorial for the knowledge platform, structured for search. | web | Web |
Writing direction
Walk through exactly what happens at a Dental Nation visit, minute by minute, so a nervous patient knows what to expect. Name what they will see, hear and feel, what they will be asked, and what they will leave with. Remove uncertainty rather than promising comfort.
Weekly IPs
1 in this pillar · 0 built · 0 in backlog.
| No | Weekly IP | Status | Gate |
|---|---|---|---|
| #1 | What Happens at Your First Dental Nation Visit Minute by minute, from arrival to the written plan you leave with. |
generated | 3 · Build |
Dailies
0 single posts atomised from the built weeklies above. The weekly stays canonical; each of these is a cut of one.
Nothing to atomise yet. Build a weekly above and its slides appear here.