Better Dentistry by Design
All pillars · Pillar lane2
Weekly IPs
0
Built
0
Backlog
0
Dailies ready
What this pillar is for
Explains Dental Nation's system, standards, ethics, patient experience, and clinical governance.
Best for: Brand trust, founder content, corporate credibility
Channels: Web, LinkedIn
Formats this pillar can produce
The pillar sets the territory and the angle; the format is chosen per weekly IP at GATE 2.
| Format | Shape | Ratios | Channels |
|---|---|---|---|
| Carousel | Multi-slide deck, eight beats from hook to CTA. | 9x16, 16x9 | Instagram, LinkedIn, WhatsApp |
| Single-image post | One graphic: a headline, one idea, one line of proof. | 1x1, 4x5 | Instagram, LinkedIn |
| Reel script | Spoken script with hook, beats, on-screen text and CTA. Feeds the Video Engine. | 9x16 | Instagram, TikTok, YouTube |
| Web article | Long-form editorial for the knowledge platform, structured for search. | web | Web |
Writing direction
Explain how a part of the Dental Nation system works and why it was designed that way: standards, governance, how clinicians are supported, how quality is checked. Show the mechanism rather than claiming the outcome.
Weekly IPs
2 in this pillar · 0 built · 0 in backlog.
| No | Weekly IP | Status | Gate |
|---|---|---|---|
| #5 | What Transparent Pricing Actually Requires Fixed scope, named inclusions, and no line item added after consent. |
generated | 3 · Build |
| #6 | How We Handle a Result That Falls Short The route back, who owns it, and what happens before you have to ask. |
generated | 3 · Build |
Dailies
0 single posts atomised from the built weeklies above. The weekly stays canonical; each of these is a cut of one.
Nothing to atomise yet. Build a weekly above and its slides appear here.