Ask the Dentist
All pillars · Pillar lane2
Weekly IPs
0
Built
0
Backlog
0
Dailies ready
What this pillar is for
Simple doctor-led answers to real patient questions.
Best for: FAQs, reels, short videos, website Q&A, WhatsApp education
Channels: Instagram, Web, WhatsApp
Formats this pillar can produce
The pillar sets the territory and the angle; the format is chosen per weekly IP at GATE 2.
| Format | Shape | Ratios | Channels |
|---|---|---|---|
| Carousel | Multi-slide deck, eight beats from hook to CTA. | 9x16, 16x9 | Instagram, LinkedIn, WhatsApp |
| Single-image post | One graphic: a headline, one idea, one line of proof. | 1x1, 4x5 | Instagram, LinkedIn |
| Reel script | Spoken script with hook, beats, on-screen text and CTA. Feeds the Video Engine. | 9x16 | Instagram, TikTok, YouTube |
| Web article | Long-form editorial for the knowledge platform, structured for search. | web | Web |
Writing direction
Answer one real patient question in a simple, warm, doctor-led tone. Lead with the answer in the first sentence, explain the why in plain language, and close with when this needs a dentist rather than reassurance.
Weekly IPs
2 in this pillar · 0 built · 0 in backlog.
| No | Weekly IP | Status | Gate |
|---|---|---|---|
| #1 | Is Bleeding When I Brush Normal? Short answer: no. It is the most ignored early sign of gum disease, and it is reversible at this stage. |
generated | 3 · Build |
| #8 | Should a Wisdom Tooth Come Out If It Does Not Hurt? Pain is a late signal. The question is whether it can be cleaned. |
generated | 3 · Build |
Dailies
0 single posts atomised from the built weeklies above. The weekly stays canonical; each of these is a cut of one.
Nothing to atomise yet. Build a weekly above and its slides appear here.